Markopolo.ai is a digital marketing tool that helps businesses create and manage their marketing campaigns. It uses artificial intelligence to automate many of the tasks involved in marketing, such as creating ad copy, targeting ads, and measuring results. This can save businesses time and money, and help them get better results from their marketing campaigns.
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Markopolo at a glance
- Markopolo.ai is a digital marketing platform that helps small- and mid-sized enterprises (SMEs) with their social media marketing.
- It is a subscription-based app uses machine learning models to recognize patterns in data and make predictions on an ad’s performance and peak conditions to post.
- The company also has a massive consumer dataset that can be used to help businesses automate and optimize social media ads, create content, and reach receptive audiences.
- Integrated GPT-3 based ad creation within it as an add-on so that users can experience an end-to-end digital advertising solution.
- Markopolo.ai raised $700,000 in a pre-Series A round in 2022, including from Singapore VC firm Accelerating Asia.
- The co-founders of Markopolo.Ai are Rubaiyat Farhan, COO, Tasfia Tasbin, CEO, Mubtaseem Zaman, CTO
- Markopolo.ai champion of She Loves Tech Bangladesh 2021
- Startup Bangladesh invests in Markopolo AI Tk. 1 crore in in the Pre-Series A round in April 2023
- In 2023, Markopolo.ai (co-founders) was named to the Forbes Under 30 Asia list in the Media, Marketing & Advertising category.
The story of the inception of markopolo.ai
After gaining experience working with small and medium businesses as well as startups, Tasfia discovered a common obstacle hindering their growth potential: the complexity and high costs associated with digital marketing. Markopolo.ai emerged to explore how we could simplify digital marketing for SMBs.
Throughout the conceptualization and development of Markopolo.ai, the primary focus has been to make digital marketing accessible, affordable, and efficient for businesses. It offers a comprehensive solution that covers everything from content creation and management to publishing and optimization. By leveraging artificial intelligence (AI), it aims to deliver exceptional services while minimizing resource consumption, whether it’s time, finances, or any other aspect.
Who are the co-founders of Markopolo AI?
Markopolo.ai is a 10-person team with a diverse range of expertise. Tasfia Tasbin is the CEO and a sales and marketing expert. Mubtaseem Zaman is the CTO and a machine learning engineer and backend developer. Rubaiyat Farhan is the COO and a product manager and designer.
The team also has several interns and is planning to hire international advisors as they expand into the global market. The founders have already onboarded marketing veteran Kazi Monirul Kabir as an advisor. He is the founder of Spider Digital Innovation, the country director of Httppool, and has previously worked for Google, BAT, and Telenor.
Markopolo.ai is a fast-growing company with ambitious plans. With their experienced team and strong advisors, they are well-positioned for success.
Tasfia Tasbin, CEO of Markopolo
Tasfia Tasbin is the CEO of Markopolo, a digital marketing platform that helps businesses reach their target audiences more effectively. She is a passionate entrepreneur with a strong background in technology and marketing. Tasfia began her career as an IoT creator at Datasoft Systems Bangladesh Limited. She then went on to work as a consultant for several major government projects. In 2019, she co-founded Markopolo with Rubaiyat F. and Mubtaseem Zaman. Markopolo has since grown to become one of the leading digital marketing platforms in Bangladesh. Tasfia is a strong advocate for women in tech and is committed to helping more women start their own businesses. She is also a mentor to young entrepreneurs and is passionate about sharing her knowledge and experience with others.
Here are some of Tasfia’s accomplishments:
- Co-founded Markopolo, a digital marketing platform that helps businesses reach their target audiences more effectively.
- Led Markopolo to become one of the leading digital marketing platforms in Bangladesh.
- Is a strong advocate for women in tech and is committed to helping more women start their own businesses.
- Is a mentor to young entrepreneurs and is passionate about sharing her knowledge and experience with others.
Rubaiyat Farhan, COO of Markopolo
Rubaiyat Farhan is the COO of Markopolo, a company that automates digital advertising for small and medium businesses. He has a background in marketing and product management and has worked in both large tech companies and startups. She is passionate about helping businesses grow and believes that Markopolo can help SMBs save time and money on their marketing.
Farhan is a self-taught product and project manager and has been practically learning and applying his skills within his companies. He graduated from Bangladesh’s top engineering University, Bangladesh University of Engineering and Technology (BUET) in Materials Engineering. He obtained an MBA degree majoring in Marketing from the Institute of Business Administration, University of Dhaka.
Farhan is bullish on solving the growth problems of SMBs with the help of Marketing automation. She has been working on MarTech and AdTech domain for a few years now. Previously she has worked in the Project management SaaS domain after her undergrad.
Farhan is a key member of the Markopolo team and is passionate about helping the company succeed. He is a valuable asset to the team, and her skills and experience are essential to the company’s success.
Mubtaseem Zaman, CTO of Markopolo
Mubtaseem Zaman is the CTO and Co-Founder of Markopolo, a company that automates digital advertising for small and medium businesses. He has a background in computer science and engineering and has worked in both large tech companies and startups. He is passionate about using technology to solve real-world problems and believes that Markopolo can help SMBs save time and money on their marketing.
Zaman graduated from the University of Toronto with a degree in Computer Science. He then worked as a software developer at ZeitDice Inc., a Canadian company that develops software for the financial industry. After that, he worked as a data scientist at BLACKBIRD.AI, a company that uses artificial intelligence to help businesses make better decisions.
In 2020, Zaman co-founded Markopolo with Tasfia Tasbin and Rubaiyat Farhan. The company is based in Dhaka, Bangladesh, and has raised around $1 million in funding.
Zaman is a key member of the Markopolo team and is passionate about helping the company succeed. He is a valuable asset to the team, and his skills and experience are essential to the company’s success.
The pandemic challenges
During unforeseen events, the key is to adapt rather than combat. Markopolo.ai emerged amidst the pandemic, making its debut on Product Hunt in late June 2021. Garnering attention as the fourth product of the day, it also received featured placement in the newsletter. This exposure resulted in a significant user influx. The team maintains an active feedback loop, constantly innovating to enhance platform efficiency and cater to user demands. We have conducted personalized meetings with users across various industries, promptly addressing any issues or concerns. Recognizing the value of marketing data for our users, we established Markopolo Consulting Group (MCG) to offer comprehensive marketing analytics services, ensuring businesses can benefit from all that Markopolo has to offer. It has been a rewarding experience to not only succeed as a business but also embark on this journey with users, making their lives easier even in the midst of the pandemic.
Digital marketing prospects
Our society is increasingly transitioning into a digitalized era. Markopolo strongly believes that relying solely on traditional marketing methods is insufficient, and businesses will eventually turn to digital marketing solutions. The potential for growth in this industry is enormous. Many companies in Bangladesh may currently overlook digital marketing due to its perceived complexity and infrastructure requirements. However, by embracing digital marketing, businesses can explore untapped markets and expand globally. Therefore, Markopolo’s mission is to convey a clear message to the industry: digital marketing is essential, yet it doesn’t have to be dauntingly complex.
The long-term plans
The strategic vision entails both local and global expansion, with a strong focus on empowering businesses at every step. Its goal is to establish our platform as the ultimate solution for the digital marketing needs of small and medium-sized businesses (SMBs). To achieve this, it will persistently engage in research and development, introducing enhanced features that address the growth challenges faced by our target audience. By the end of 2023, it aims to serve one million SMBs in South Asia, contributing to the advancement of the digital revolution and fostering a promising future.
Markopolo.ai’s win at She Loves Tech Bangladesh 2021
Markopolo.ai was named the champion of She Loves Tech Bangladesh 2021. She Loves Tech is a global movement that celebrates and invests in women entrepreneurs.
Markopolo.ai’s win at She Loves Tech Bangladesh 2021 is a testament to the company’s potential to revolutionize the way businesses do their digital marketing. The company’s AI-powered ad automation tool has the potential to help businesses save time and money, and it can also help them to reach their target customers more effectively.
With its win at She Loves Tech Bangladesh 2021, Markopolo.ai is well-positioned to make a significant impact on the global digital marketing industry. The company is already working with a number of businesses in Bangladesh, and it plans to expand its operations to other countries in the near future.
class=”wp-block-heading”>Forbes Under 30 in 2023
In 2023, Markopolo.ai was named to the Forbes Under 30 Asia list in the Media, Marketing & Advertising category. The Forbes Under 30 list is an annual list of the most promising young entrepreneurs and innovators in the world.
The inclusion of Markopolo.ai on the Forbes Under 30 list is a testament to the company’s success and its potential to revolutionize the digital marketing industry. Markopolo.ai is a powerful tool that can help businesses save time, get better results, and improve ROI. It is a valuable tool for any business that is looking to improve its marketing efforts.
Here are some of the reasons why Markopolo.ai was named to the Forbes Under 30 Asia list:
- The company’s innovative use of artificial intelligence to automate marketing tasks.
- The company’s strong growth and potential to disrupt the digital marketing industry.
- The company’s team of experienced and passionate entrepreneurs.
Markopolo.ai is a company to watch. The company is poised to make a significant impact on the digital marketing industry and help businesses of all sizes succeed.
Startup Bangladesh invests in Markopolo
Startup Bangladesh, the venture capital arm of the Government of Bangladesh, has invested 1 crore BDT in Markopolo Ai, a Dhaka-based startup that develops artificial intelligence-powered advertising automation tools.
Markopolo Ai was founded in 2020 by Tasfia Tasbin, Mubtaseem Zaman, and Rubaiyat Farhan. The company’s platform helps businesses to manage their paid marketing campaigns more efficiently by automating the creation, optimization, and reporting of ads.
The investment from Startup Bangladesh will be used to help Markopolo Ai expand its team, develop new features, and enter new markets. The company plans to use the platform to help businesses in Bangladesh and across the globe to improve their return on investment from their advertising campaigns.
The investment from Startup Bangladesh is a significant vote of confidence in Markopolo Ai’s technology and team. It is also a sign of the growing importance of the digital advertising industry in Bangladesh.
Features of Markopolo.ai
Markopolo.ai has a number of features that make it a powerful tool for businesses of all sizes. These features include:
AI-powered creative assistant: This tool helps businesses create compelling ad copy that is tailored to their target audience. It does this by analyzing the target audience’s interests, demographics, and online behavior. The AI-powered creative assistant then generates ad copy that is likely to resonate with the target audience.
Audience targeting: Markopolo.ai uses artificial intelligence to target ads to the right people, based on their interests, demographics, and online behavior. This can help businesses get better results from their marketing campaigns by ensuring that their ads are seen by people who are most likely to be interested in their products or services.
Campaign management: Markopolo.ai provides businesses with a dashboard where they can track the performance of their marketing campaigns and make adjustments as needed. This dashboard provides businesses with information on the number of impressions, clicks, and conversions generated by their ads. This information can be used to improve the performance of marketing campaigns by identifying what is working and what is not.
Reporting: Markopolo.ai provides businesses with detailed reports on the results of their marketing campaigns. These reports provide businesses with information on the cost of their marketing campaigns, the number of impressions, clicks, and conversions generated by their ads, and the return on investment (ROI) of their marketing campaigns. This information can be used to improve the ROI of marketing campaigns by identifying what is working and what is not.
Benefits of using Markopolo.ai:
Save time: Markopolo.ai automates many of the tasks involved in marketing, such as creating ad copy, targeting ads, and measuring results. This can save businesses a significant amount of time. For example, the AI-powered creative assistant can generate ad copy in minutes, which would take human copywriters hours to do.
Get better results: Markopolo.ai uses artificial intelligence to target ads to the right people, based on their interests, demographics, and online behavior. This can help businesses get better results from their marketing campaigns by ensuring that their ads are seen by people who are most likely to be interested in their products or services. For example, if a business is selling shoes, it can use Markopolo.ai to target ads to people who have recently searched for shoes online.
Improve ROI: Markopolo.ai provides businesses with detailed reports on the results of their marketing campaigns. This information can be used to improve the ROI of marketing campaigns by identifying what is working and what is not. For example, if a business is running a marketing campaign on Facebook, it can use Markopolo.ai to track the number of impressions, clicks, and conversions generated by its ads. This information can be used to determine whether the campaign is profitable and, if not, what changes can be made to improve its profitability.
Improve customer experience: Markopolo.ai can help businesses improve the customer experience by providing them with personalized recommendations and offers. This can lead to increased customer satisfaction and loyalty.
Increase brand awareness: Markopolo.ai can help businesses increase brand awareness by placing their ads in front of a large audience of potential customers. This can lead to more people knowing about the business and its products or services.
Generate leads:** Markopolo.ai can help businesses generate leads by providing them with a way to collect contact information from potential customers. This information can then be used to follow up with potential customers and convert them into paying customers.
Drive sales:** Markopolo.ai can help businesses drive sales by increasing the number of people who visit their website or store and by encouraging them to make a purchase.
Improve website traffic:** Markopolo.ai can help businesses improve website traffic by placing their ads on popular websites and search engines. This can lead to more people visiting the business’s website, which can lead to increased sales and revenue.
Expand reach:** Markopolo.ai can help businesses expand their reach by targeting ads to people in new geographic areas or demographics. This can lead to new customers and increased sales.
Improve marketing ROI:** Markopolo.ai can help businesses improve their marketing ROI by providing them with detailed reports on the results of their marketing campaigns. This information can be used to identify what is working and what is not, and to make adjustments to marketing campaigns accordingly.
Here are some additional benefits of using Markopolo.ai:
- Easy to use: Markopolo.ai is easy to use, even for businesses with no prior experience with digital marketing.
- Scalable: Markopolo.ai can scale to meet the needs of businesses of all sizes.
- Affordable: Markopolo.ai is affordable for businesses of all budgets.
Overall, Markopolo.ai is a powerful digital marketing tool that can help businesses save time, get better results, improve ROI, improve customer experience, increase brand awareness, generate leads, drive sales, improve website traffic, expand reach, and improve marketing ROI. It is a valuable tool for any business that is looking to improve its marketing efforts.
Pricing of Markopolo
Markopolo.ai offers five pricing plans: under two main categories namely Self-Serve and Enterprise.
Self Serve Plans
Self Serve plans are suitable for personal and small-scale digital marketing.
- Auto Optimization
- Automation Rules
- Combined Dashboard
- Everything in starter
- UTM Based Tracking
- Campaign Grouping
Markopolo.ai offers three pricing plans for Enterprises for scaling to a great extent.
More limits mean more flexibility, scaling your paid advertising direly needs these. Get the best all-in-one paid marketing stack for your team starting from $1,999/mo
Breaking the barrier requires escape velocity. Take the team to next level. The pricing is nothing compared to the ROI it brings starting from $2,999/mo
You can sign up for a free trial of Markopolo.ai to try out the platform before you commit to a paid plan.
Here are some of the features that are included in all three pricing plans:
- Automated ad creation and management
- AI-powered targeting and optimization
- Detailed reporting and analytics
- Integration with major ad platforms
Markopolo.ai is a good option for businesses of all sizes that are looking to improve their marketing results. The platform is easy to use and can help you save time and money on your marketing campaigns.
If you’re looking for a reliable and efficient tool to handle your digital marketing, look no further than Markopolo.AI. This innovative platform utilizes artificial intelligence to automate various marketing tasks, allowing you to focus on other aspects of your business. In this article, we’ll explore the features of Markopolo.AI and how it can help take your digital marketing to the next level.