Are you a beginner and want to start your journey in content writing or content marketing? If so, before starting, you have to acquire a complete knowledge of the benefits of content writing or marketing. This knowledge will help you to keep the focus on the subject and beat the competitors.
Writing and marketing both have an ancient history. But, in this technological era, both have put the footprint on the digital world and flourish day by day. High-quality content can boost your writing career or website sales curve. In the same way, lousy content can kick you out of this competitive world.
In this context, I will describe 17 advantages of content writing from both the aspects of content writer and marketer. And I have experienced all those benefits from a bunch of well-formed, well-researched, and well-informed content. Are you ready to grab the benefits of your writing or marketing journey? Then let’s move to the further details.
Table of Contents
Benefits of content writing
It’ll be better to know some relative information before knowing the benefits. These relative things will assist in your better understanding of the benefits.
What is content writing?
Content writing is a type of writing which helps the target audience to get their inquired information. Many websites want to sell their products or services, so they publish different kinds of writing by informing their presence in the market.
What is content marketing?
In simple words, content marketing is a form of marketing by which you can easily reach your expected potential customers. Content can be video, audio, text, graph, design, and so many other things.
But all of them, marketers use mostly text or writing-based relevant content. Moreover, most successful content marketers said well strategic content marketing could enhance your sales and market share.
After knowing the content writing and marketing, let’s dive into a group of writing benefits.
class=”wp-block-heading”>Benefits of Content writing (Learning perspective)
Every marketing strategy needs quality content to sell products or services. There is no limit to valuable content such as blog posts, YouTube videos, podcasts, announcements, and many other things. All the above mentionable things require text content.
That means text content is the mother of all forms of content. That’s why if you learn how to write content, that actually opens the door of a world where the sky’s the limit. Some key benefits of learning content writing.
1. Say “NO” job seeking
It is one of the best benefits of learning content writing as every human being has some basic needs. They have to earn to fulfill their basic needs. And doing the job is one of the most common paths of earning a livelihood.
If you learn and write great content, you don’t have to think about earning your livelihood, and at the same time, you can say no to seeking a job. From my personal experience, I can say the day will come when the job will knock on your door, but you say “NO” because you already have lots of orders and are facing trouble handling them.
But, yes, this day won’t come from the first day of your writing career. It takes some time, lots of practice, devotion, dedication to your work, patience, and hanging with it. If you can acquire all of these besides your quality writing, then success is a matter of time, nothing else. Demand for content writers is ever-increasing and every business owner seeks content writing professionals. It is a huge industry and the content marketing trends show that passion for writing will pay you well.
2. Make you wealthy
Who doesn’t want to be rich in this world? Everybody wants, right. The second benefit of learning content writing is to earn as much money that you can save after leading a better life. After reading this, I think now you want to ask me how much can I earn through content writing?
Wait for a second and take a deep breath. Now, which information I will give, you may attack your heart.
On Upwork, a top-rated content writer will charge $80-$250 for an hour. If you convert this amount into Bangladeshi currency, that will be 20000 TK. How immense the amount is!
If you can write excellent, reader-engaging, and confident content writer, you can also earn more than 3-4 lakhs per month, and that won’t be a low income for you. If you take it as a side hustle, it will be an additional source of income.
3. Easier digital marketing
If I am not wrong, you have heard a buzz of digital marketing in recent years. If you want to launch your new website to start digital or affiliate marketing, you must need quality content. If you can write, it will be better, but if not, then you have to spend lots of amounts to buy content from content writers. So your digital marketing will be easier when you learn persuasive content writing. You also learn all the below things:
- ● How to select parent niche, child niche, or narrow niche according to your hobbies or passion?
- ● How to find out keywords which rank fast?
- ● How to place keywords in your writing?
- ● What will be the best length of your content?
- ● Which writing tone is the best to grab the reader’s engagement?
- ● How to maintain Yoast SEO readability in your content?
While you learn content writing, you will learn all those things. Nevertheless, this knowledge will undoubtedly make your digital marketing easier, better, and smarter.
4. Work as a shield against legal issues
No matter which country or state you live in. You have to obey your country’s law. When you run a business on either offline (traditional) or online (digital) platforms, there are some laws to follow. Learning content has a significant impact on this law sector. Have you wondered how?
First, you can write original content. So no one can charge you for plagiarism, or stealing others’ content, or copywriting issues.
Second, if you have applied Copyright law on your content and anyone steals your content, claim it as his/her own content. You can take legal action according to digital law or cybercrime law.
Third, if you lack time to write content and that’s why buy content from others; you can check, identify mistakes, differentiate good content and poor content, and have an idea about content writing charges. As a result, you can make a budget for buying content.
Fourth, you can avoid words in your content that have legal objections to use. Even if you hire content writers, you can detect those types of words from the piece of content which you buy.
5. Build up your research skills
You learn how to research accurate, valuable, and to the point information while learning content writing. As a result, a strong researching skill will build up within you. Unless you have proper and adequate research skills, it will be tough to write quality content.
So from where you learn content writing, they consciously build research skills within you. Even as a content writer, you have the responsibility to present accurate and actual information in front of your readers. That’s why you research and find the most relevant and trusty source to write content. On top-notch, in-depth research content gets the maximum lead among all relevant sites.
6. Sharp up your creativity
is a simple word but has a deep meaning and high demand in the market. Content writing learning will also help you to learn how to be a creative person. There is a word, “Idea generates an Idea”.
When you can generate and uplift your new ideas in your writing, people will love to read your content. So the more time you can hold visitors to your site, the better you get the position. Nevertheless, you can take your readers to the last part of your content like Hamilton’s flutist, when you’re a creative writer.
On the opposite side, if there is no creativity in your writing, the readers come to your site to read the full content, but they will go without reading your content. If it is happening days after days, the bounce rate will throw you to the outside of the market.
7. Development of vocabulary and word choice
Using the right word or strong word choice is one of the essential skills of content writing. You have to know enough vocabulary to write your content with strong words. Enriching your vocabulary is a fundamental part of most content writing courses. (when I will write course-related content you can interlink this content on these words.)
Here, strong words mean the word that can connect readers emotionally. If you know enough vocabulary or synonyms of words you can explain the challenging things easily.
In blogging, you have to follow the Flesch English Readability Score, where you have written content that can understand 11 years of kids or 4-grade students. In the USA, they follow this (FERC), from government documents to corporate financial reports and all the writing. Enough vocabulary knowledge will help you to maintain this (FERC).
class=”wp-block-heading”>Benefits of content writing for business
I’ve been talking about the benefits of learning content writing for so long. Now have a look at the benefits of content writing for website and business owners.
1. Driving conversions
You have to talk here, where there is a crowd. By writing a good piece of compelling content, you can make good conversion rates on behalf of the brand favor. Undoubtedly, it is the first and foremost benefit of content writing.
A good customer conversation will increase your sales volume. You have to invest quality time, money, resources, intelligence, and creativity for this. If you fail to blend them all in your writing, then the wordy juice will be tasteless.
2. Boosting (SEO) Search Engine Optimization
When you want to sell your product or service through the internet, you have to rank your site on (SERP) search engine result page. But, ranking SERP isn’t as straightforward. Every day more than 4.4 million content is published in Google. So you can understand how giant the competition is!
So how to win the battle? Yeap, a good piece of writing can boost your content in search engines. When people search by your published content keyword, and Google understands your content is the best, it gives a rank to your content.
Thus, your website gets the ranking and visitors. For this, you have to maintain some search engine rules—for example, eye-catchy Title, to-the-point meta description, engaging intro, accurate information, etc. An expert content writer knows all these things and applies them to the content.
3. Boosting sales funnel and lead generation
How much effort do you put into your business, that won’t make any sense if there is not expected sales volume. Isn’t it? You want to see a fair amount of sales volume if you are an e-commerce owner and if you are a service provider you want more lead generation. Quality content does both for you.
But there is no rocket science for doing this. The only skyrocket is excellent content. You can convince visitors about your product and service by quality content because everybody wants to spend their money and time before quality products and services.
4. Establish brand name as a leader
If I ask you, what is the best search engine among Google, Yahoo, and Bing? Most probably, your answer is Google, right. Do you think why you take Google as an industry leader? Why not Yahoo or Bing. The reason is that Google makes itself a brand in the search engine industry. It never only focuses on its business but also focuses on customer’s needs, pain points, and expectations. In this way, it can beat others.
So you have to write content not only for sales purposes but also to help customers. This type of informative content works as a bridge between you and your customers to build a strong customer relationship. When they are benefited from your informative content, they can recognize you in the market shout. When customers can identify you, that time, you are established as an industry-leading brand.
Keep in mind a straightforward sentence; you can’t win every war by firing bullets. Sometimes, you can win the battle by sharing love, care, and affection. In the writing sectors, your sales-related or pillar contents are bullets, and informative contents are love, care, and affection. So make a 40-60 ratio of those two types of content to create an authoritative brand name.
5. Educate customers about your service or products
I hope you have already known this “Today’s children are the future of tomorrow.” Simultaneously, today’s site visitors are the real future customers of your business. That’s why you have a responsibility to make them aware of your products and services.
So you can write this 60 percent informative content to educate customers about your products or service. Now, you can ask me how I can get benefits from this informative content?
Before spending some bucks on products, everybody likes to get some information about that. And from where they get the information, more than 90 percent of customers buy the product from there. So write content; provide instructions and education they need before making purchasing decisions. Even it helps to build a strong customer relationship between you and the customers. As simple as it is!
6. Quality contents bring organic traffic
Many website owners want to get Google’s rank(Search Engine Ranking), and that’s why they spend a lot of money to buy backlinks. But only a useful keyword and great content is the best combination to achieve Google ranking. So if you want to spend money to get rank, you have to pay to buy effective keywords and quality content.
When you publish a bunch of quality content, those increase the readers’ engagement: the more fresh content, the more readers’ engagement, and the highest organic traffic. Hubspot says that which company publishes 16+ contents per month, they will get approximately 3.5x more organic traffic who post more or less 4 contents per month. The only way to drive organic traffic to your website is quality content.
7. Build EAT
Have you been confused and thought I am telling you to eat something? No guys. It is not eat, which is a verb in grammar. This EAT means Expertise, Authority, and Trust. And these three things are playing a vital role in this website or internet content marketing industry.
Which sites can build these three things in front of customers, at the end of the day, those sites win the content marketing race and make the most profit. Even quality and well-formatted content give peace to your eye and mind besides building EAT. So you have to hire creative content writers to develop your website EAT.
8. Sticky reason to your site
A lot of things can make your customers busy in recent years. So if you don’t stay in front of their eyes, they will forget you. Because hiding the eyes means hiding the mind. Still, you have minimal time to grab the readers’ attention and engage them to your business. Psychologists say human beings’ attention lasts only for 12 seconds.
So when they get enjoyable and storytelling content again and aging, they will get a reason to stick to your site. Continuous quality contents significantly affect the readers’ minds and make them trusted about your brand. Once they stick to you, there is a lower chance to move others.
9. Save costs but reach more customers
Do you know content marketing will save your cost than any other traditional marketing? If you write evergreen content, the content readers will share your blog content using social media like Facebook, Instagram, Twitter, Pinterest, and Reddit.
So you don’t have to separate the execution of all that marketing for your business. If you do conventional or traditional marketing, you have to spend separately for all those sections. Have you identified which is working as the pillar of digital marketing success? One simple word, quality content creation.
10. Target a specific audience
You can’t target all the world’s people as your customers. You have to make a content strategy to divide your customers into some specific criteria. So when you write authoritative content, target one particular group of audience. That specific group of people will turn into your potential customers when they get value from your online content. These simple tactics will boost your business many times than any other thing.
What are the best ways to improve search engine ranking with content writing services?
How much can content writing services boost conversion rates?
What should you outsource to content writing services if you want to save time?
What impact can professional content writing have on your business? How soon can you expect to see results from professional SEO content writing?
How can a content service help you create content more quickly? How to create quality content?
Why is it important to write conversion-oriented content? How to recognize good (and bad) content writing?
Why is content seen as a currency? How does search engine ranking work?
Last word for you
Know that it’s not fair to judge a book by its cover. But still, human psychology does the same thing again and again. So polish contents are weapons of winning career battles and business war.
Hopefully, this piece of content will assist you in learning the benefits of content writing. Here, I have discussed the advantages of content writing from two perspectives; the learning perspective and the marketing perspective.
Which group do your belongings; learning or marketing? No issues, it is! Take full advantage of investing those 5 minutes of your valuable time by applying them in your life.
Another crucial aspect is that take content writing services from the professional content writers