Whether you write as a freelancer or procure writings, you must be aware of the different popular types of content writing. No worry, we are here to clarify all aspects in straight words.
It is said that “content is king.” If the content is king, then content writers who use their creativity to write the content are queen. Do you like to express your thoughts through words? Or do you need an excellent content writer to boost your sales volume?
Then you are on the right track to knowing the information about different types of content writing. Yes, this content has no power to bring you success, achievement, and prosperity overnight. It can help you achieve great things by offering you the knowledge to explore yourself in this world.
Table of Contents
21 Popular types of content writing
Since there are many formats of content, you have to know all of them to identify which one suits your minds and business goals. We put your shoes and walk you 21 types of content to explore. So get ready for success!
1. Blog writing
Every time as a business owner, you can’t post only for selling your products or services. Sometimes you have to create some informational post by which your audience will get free value. A well informative blog post helps build expertise, authority, and trust in your specific business industry.
No matter how big or small your business is! You need a smart and expert blog writer to present well-researched, conversational writing, and unique blogs. On top-notch, you have to update your previous blog with the time phases. Because there have come new versions of some information, and by including them in your blog, you can showcase expertise.
Even some companies update their blog posts more than 11 times within a month and generate approximately 4x leads who don’t update their blog not more than 4-5 times per month. From different types of content, the blog is one of the essential writing fields.
So you have to grab the right way of blog writing to boost your page views, monthly organic traffic, (ROI) return on investment, and your business’s overall achievement. There are different kinds of blog posts, such as how to type, what to do, what to avoid type, etc. You have to blend all the types in your site to pick attention from all the readers.
2. SEO writing
In recent years, ranking in (SERP) search engine result page is becoming a battle for a website owner. An expert SEO writer is the soldier of your website to win the fight. So we know you always look for an expert writer who can write better content by following the rules of search engines.
Why do maintaining the search engine’s rules crucial for you? Because every search engine follows some rules to analyze the value of the content. So a professional SEO writer knows all the rules and incorporates them into your content.
They ensure your content an eye-catchy title, reader’s involvement intro with proper keyword placement, accurate information, and meta. When a writer blends all the things in your content, the content will organically win the Google features snippets and rank.
What are the consequences of the result? You get more clicks on the ads, generate more leads, and increase your affiliate sales to make more commission. All in a word, ensure more revenue.
It is proven that if you can rank in Google, you get 33% of traffic within overall traffic. A professional and expert SEO writer will get you that achievement.
3. Social media writing
Without socialization or promoting your business in front of a large audience, there is no chance of increasing sales and success. In that case, all social media are blessings for you. Social media work as a supporting partner for you, especially Facebook, Instagram, and Twitter. So every day, you have to post on social media to make the audience engage.
Most of the time, you can divert the audience to your page through social media. They work! If your social media post mixes useful information, fun, Emojis, icons, engagement, hashtag, and short sentences, it will win the reader’s heart. And a good writer has all the qualities to blend them to make a delicious wordy juice to promote your brand.
After consuming this type of post, it’s sure that the audience will make his/her mind to take your services or products if needed. An excellent social media post is one hundred alone to rank you. Smartly find out your exact social media platform, an expert writer, and the topic is the key to social media success.
4. Creative writing
Do you think creativity has any limits? I think the sky’s the limit of creativity. A creative writer is born creative, and able to show his/her creativity to take the brand to the spotlight of the market shout. A creative writer is all in one. He/she can write blog posts, social media posts, web content, advertisement jingles, marketing copy, promotional reports, etc. A creative writer keeps his/her footprint to all sectors of content writing.
There is a shortage of creative writers in this writing world. So if you want to wander this writing section, you have to practice writing interesting stories, understand people’s humor to write funny but worthy jokes, etc. And if you hire a creative writer, look out for all those qualities.
In the writing world, maybe a copywriter is the person who earns the maximum income for writing minimum words. Because a copywriter can express the highest thought within some words and put the line into the audience’s brain. As a result, when the audience makes their purchasing decision, they remember your company and purchase from there.
When you hire a creative copywriter, he touches the reader’s emotion to grab their attention. Because psychology says we buy products or services for emotional reasons, then justify the logic of purchasing. A good copywriter can write a good copy for your website’s landing page, about me page, product description, and many more. But, yes, to hire or be an expert copywriter, both need lots of effort.
6. Email writing
Once, you have to go door to door and knock the people to buy your products and services. Now the scenario is changing, and you don’t need to give that much effort to enter into the potential customers’ home. Even only by sending an email, you get access to enter into the customer’s bedroom.
How awesome it is, right! If you want to take full advantage of this opportunity, you have to seek an expert email writer. If you can hit the right customer’s email box you will get approximately $50 because of expending $1. What a small investment it is for getting significant revenue!
An experienced and passionate email writer analyzes your business types and customers’ psychology. Then, start placing the words by maintaining conversation, words sequence, call to action to get a higher click on (CTA).
7. Technical Writing
By hearing the type of content naturally, you can understand this field; the writer will deal with various technical topics. Here, you have to hire a writer who can describe many technical terms in simple sentences, to make it like a morning’s bed tea for the reader.
A technical writer must have a clear idea about any technical terms to describe them as simple words to a novice understanding. He will play with words like aeronautical engineering, physics, science, to software engineer.
When you hire a technical writer, try to understand his/her language knowledge and word placement skills. And if you are willing to be a technical writer, you have to sharpen these things while practicing.
8. Business Writing
As a business owner, you have to deal with many things every day and communicate with many people. Sometimes you communicate verbally, and sometimes you have to communicate in written ways. At this time, you feel a business writer’s necessity.
A skilled business writer will write a business proposal letter, memos, concept paper, business reports, summaries, the official day to day email, and many more business-related things to grow your business.
It is one of the booming content writing sectors and has a lot of opportunities for fresh writers. So it has an excellent option for you if you are willing to build up your career as a business writer. But for this, you have to invest quality time to develop your skills. Within a few years of investment, you will make a fair amount of money for yourself and help your client’s business growth carve.
Do you think a ghostwriter is writing about ghosts or something about dead bodies? It is an excellent format to grab the reader’s attention to the end of the content. When starting your business, you don’t have enough resources like bandwidth, skill teammates, motivation, and all other related things. That time a ghostwriter can be a savior for you.
He/she writes EBooks, white Papers, off-page content, website copy by showcasing your business. Even, you can publish those contents under your name by paying him/her. So if you need a ghostwriter, you have to check his/her skills, credibility, and writing tone to uplift your brand name to the market crowd.
10. Ad and promo writing
Now the business world is going on the advertisement and promotion. Whose can create a good ad and promo will win the business game. So ad and promo writing are efficient skills to make a bright career.
I know you have heard many jingle words on the TV, newspaper, magazine, or other platforms where business owners publish their ads. If I ask you what your favorite ads are? Any kinds of ads jingle come to your mind. Maybe, you can forget the product’s name, but you don’t forget the jingle words.
This is the same in the case of the promo. You can now understand two lines jingle, or ten lines promo is more potent than a thousand words. One single jingle can earn you a thousand dollars. So you have to hire a brilliant, energetic, thoughtful, creative, and punchy brain to write your ads and promo. And if you want to learn ad and promo writing, watch a lot of ads, promos, read comic books, and analyze them. Then start practice to write any two lines jingle. Here is an example for you, and it is a jingle for a bank.
You trust us because we keep your money safe.
And we trust you because you have money.
11. Case Studies and testimonial writing
A case study means you uplift some success stories of your services or products. On top, 89% of marketers agree that case studies are the most powerful content to influence the customers to buy the products or service.
Not only that, a profitable and successful case study will turn over future buyers to present buyers because everybody wants to buy good services or products to get the highest benefits. Still, case studies prove you have the solution the buyers are searching for, and the solution works for them.
A professional case study writer knows how to write a most conversational case study to boost sales volume. If you have some success stories of your brand, hire a case study writer to spread your success on the web, and beat the competitors.
A testimonial is also one of the best ways to give a positive view of your audience. When an audience first comes to your site, he/she gets positive vibes about your company, which means it works like a teaser. So you can’t compromise on the quality of a testimonial writer’s quality. So jewel your website by writing an excellent testimonial or some case studies.
12. EBooks writing
EBook is one of the latest additions in the e-commerce section. It helps to build an excellent lead generation to promote your business to your potential customers. It also works better than any other thing to create customer engagement and increase email subscribers.
Human psychology always prefers free things. So if you offer a free download of your EBook on Amazon or any other market place it boosts your sales curve. Still, you can build a business authority in a particular section. An EBook writer can write an in-depth research book describing the behind scenes of specific skill development.
Before deciding to write an eBook, you have to consider something. Such as, pick a topic that you can reach the customers. After that, tell them to write their first name and email address to a pre-set column; in this way, you can increase email subscribers to advertise your business.
13. Research Papers or academy paper writing
For academic or higher studies, students have to research any specific topic. They also have to write a research paper after research completion. Based on the writing, their teachers evaluate their merit and give marks. But, sometimes, they hire any professional research writers to write for them. So you can easily understand a well-researched paper is very important to the students.
A research paper writer must have adequate knowledge of that topic to write in-depth information. Even some well-written research papers were published in the journal. That’s why you have to hire a writer who can overcome any challenge (subject depth information, deadline, content length, and writing quality, etc.).
15. Feature Writing
Feature writing is another form of web writing, and the most talented people are working as a feature writer. A feature writer must write short stories, poems, satires, seasonal festive, travel, lifestyle, personal caring tips, food habits, and so many things. A feature writer doesn’t need an academic degree but a good observation power.
The creative and most featured writers observe people’s lifestyle and their food habits. Then place words afterward to establish lucrative content. If he/she has an ocean of vocabulary, it will help him set the right word at the right place.
If you want to learn feature writing, you have to make practical but eye-catchy titles, related subheadings, strong word choices, and short paragraphs. If you can build your expertise at feature writing, and write an exciting story type blog, indeed, you don’t need to look back for your career.
16. Press Release Writing
Release means leave something from somewhere, and press release content is slightly like that. Every day all business owners add many things to their business. For example, they are launching a new product or service, expanding the business area, opening a new department, signing a new deal with another company to collaborate, or organizing events.
They need to announce to the customers. Here, press release writers come to the field to show their creativity. A press release writer writes all the things to inform the audience to give proper knowledge about the business’s new version. When a press release writer writes content, he/she focuses on the company’s effective marketing to get potential customers that increase sales.
I know you have watched many films, dramas, or YouTube videos. An organized, influential, and superb audience engaging scripts plays a vital role in making the video as much as live. A scriptwriter will play with words to describe a story in front of the audience. He/she can visualize all the scenes and blend the product’s benefits or features with the script’s story while writing.
A scriptwriter will write YouTube video scripts, podcast scripts, film or drama scripts, radio or audio advertisement scripts, motion graphics scripts, and so many other things. When you look for a scriptwriter, try to find a writer who can visualize your business success so that he/she can make it true tomorrow.
18. Awards script writing
Everybody loves to get the acknowledgment of his/her works. But, awarding is more vital to spread business authenticity, transparency, and loyalty. Sometimes an award is only a remembrance, and at that time an awarded scriptwriter shows his/her expertise because a good scripting award looks better and offers an increased award value.
19. Customer Success Stories writing.
It’s a great feeling when you know one of your customers got success after taking your service or benefit by using your products. I think you can’t replace these feelings with any other things. So why not show this brilliant performance to the world to get more customers?
A customer success stories writer knows all the customer’s success journey and writes it in his/her own words. If you use these stories on your website’s home page, the story can quickly grab the reader’s attention, and at a first look, the reader gets a positive vibe about your company.
20. Infographics writing
You can express your information in a designing way through infographics. Even because of its stylish and polished presentation, people share more than 3x more than any other content format.
Formatting infographics design is the work of a graphic designer. But an infographics writer will decide what information goes to the infographics. He/she writes the most effective and essential words to reach the audience and increase sales.
How do you feel if you can freely participate in a contest to win a prize? Exciting, right. Sometimes many companies organize free competitions and offer rewards for the winners.
Why do companies do that?
They build customer’s involvement in the company and encourage them to purchase their products or service with this free contest. So contest writing isn’t less important than any other content form. Even an effective and successful contest can engage the customers more than web content.
There is a proverb that “The pen is more powerful than the sword.” But you have to learn how to use the power of a pen. By reading this content, you have come to know different types of content.
So if you are a business owner, know your business goal and hire a content writer who suits you the best according to your goal. If you are a novice writer or want to learn writing skills, pick your favorite types of content and start to sharpen your writing knife.
You can leave a comment in the box by knowing which types of content you like the best or reach out to me for more details on any aspect.