The wave of viral videos has kept kakoli Furniture on the top for a few days. Bengali-speaking people from Bangladesh and India have responded very actively with mimicry, fun, and videos that ultimately viralled the ad copy. From a digital marketing standpoint, I can explain some lessons that you guys should seek to pick.
Kakoli Furniture Viral
Kakoli Furniture is a local furniture store in Sofia Complex, Mawna Chowrasta, Sreepur Road, Sreepur, Gazipur-1740, Bangladesh. Around 20 years ago Abul Kashem established the furniture and named the shop after his Daughter Kakoli. Now, his son Sohel Rana and son-in-law Amanullah.
Viral Videos are not super perfect: Making the video is very raw and mediocre. So, it would be best if you did not always look for the best ad copy to get viral. Instead, you better focus on the message and meaning of the copy; a meaningful copy may make you afloat.
Viral makes money: Kakoli furniture is drawing many extra client visits and consequently a lot more sales after the viral video. So, you may take the lesson that more client/traffic is more money. Many persons are visiting the showroom for curiosity but return as a client.
The plan does not always work: Before the video, no one could imagine such a big deal. However, it happened, and you may learn that some successes may come without any plan.
Utilize the Goodluck: Kakoli Furniture is trying to satisfy the needs of the high traffic these days. So, learn to make the best of any opportunities and be ready to work some extra minutes when your demand goes high.
Keep your promises: Kakoli has been trying to keep their promises in the ad copy. Its low-priced items are of better quality that satisfies customers. Failure to keep promises eventually drives away clients.
Professionals are not always alright: The roles and voiceovers of the two unknown children have topped the professional models and voice artists. Their imperfections have done the perfect task of traffic engagements.
Videos are worth making: The digital era with more speed on the internet is welcoming video content. Nowadays, videos are getting viral with lots of potentials. Day by day, videos will rule the internet world. Contents with videos can explain things in a better way visually. People are getting accustomed to receiving visual content, especially for how-to, tutorials, and information.
Banes with boons: You will find hardly any boon that comes alone without a bane. After the viral videos from Kakoli, lots of Facebook pages have been created. People are confused about the authenticity and originality in the crowd of the same names and appearances. The owner has lodged a General Diary to face that situation. So, when you are viral, be ready to meet unwanted problems. For example, your viral content may make your server slow, unavailable, or even crush. What are the beauties of a content writing profession? Explore!
Authenticity and Simplicity reign: Search engines prefer raw, authentic content to professionally produced super-perfect content. Keep simple and authentic when presenting your commercials and messages.
Be Versatile: Never forget to reach your clients from versatile channels and angles. It is hard to estimate beforehand which may give you unprecedented feedbacks.