If I ask you which your sales and profit margin mainly depend on. Or which platform is the best to market your products or services to sell and earn maximum profit. Most probably for the first scenario, your answer is lucrative content and for the second scenario ranking your website on Google.
When you talk about lucrative content, the content writers come to the front line to meet your lucrative content demand.
But in this case, there is an intense debate of hiring native or local writers. Some content markers suggest hiring native writers is the best, but some content markers indicate nothing different between native writers or local writers. All is about writing quality, skills, experience, dedication, and involvement of writers.
So what will be your decision to hire local or native writers for your website or your writing agency? Let me describe all the pros and cons of hiring native or local writers. Let’s get started.
Table of Contents
Native vs Bangladeshi content writers– who’s to choose? Controversial discussion
Before going to the primary debate, I think you should have a clear idea about local writers and native writers. Let’s know some basic information about local writers and native writers.
In simple words, the native writers of a language are naturally, effortlessly, and without any consciousness acquire writing in a speech. As the writing language is the native writers’ mother tongue, that’s why they have an excellent grip on the language.
So if the native writers write any content, they need less research and time to write lucrative content. They know some phrases, similes, idioms that the native readers like to read rather than elaborate words.
Non-native or local writers are the persons who write in the second or third language. As the local writers write except their mother tongue, that’s why they have to acquire a targeted language (especially English) after the first language or mother tongue. The local writers control the second or third language after a lot of hard work, years of learning, practicing and holding patience.
Merits and demerits of hiring native writers
After knowing the definition of native writers and local writers, you should now look at their merits and demerits to compare with local writers.
Merits of native writers
As the native writers write in their first language, that’s why they get some advantages without giving any extra effort. Here are some merits of native writers
● Overall excellent grip over the language
A language is constantly changing like a river flaw. As the native writers write in the language that they use to speak, they can easily cope with language changes. So native writers can write highly engaging content bringing variation to their writing.
● A vast vocabulary
Vocabulary plays a significant role when you are going to express anything by speaking or writing. Wording matters more in writing than speaking because when you are saying, the audience can see your facial expressions, but when you are writing, then there is no chance to show your facial expressions.
So you have to express all kinds of emotions only in written words. Here putting the right words to the right place is a must. The native writers have sufficient vocabulary in their heads to express their thoughts by picking the right words. So you can consider it as an advantage of hiring native writers.
● Quick research
When we’re talking about content writing, research is crucial for writing a reader’s engaging and action-taking content. We can compare research to the foundation of a building, and creating a solid foundation takes the most time to make a multiple stored building.
Native writers can make this solid foundation by investing less time than a local writer. Here the native writers’ language skill works as a game-changer. So that by the reading forum, Reddit, Quora, product reviews, the native writers can understand the core issue of content. They can play with the words to get the reader’s attention.
● Excellent Grammar and spelling skills
Every language has its grammar to write the language correctly, accurately, and precisely. Spelling is another critical factor to look at the writing better.
Think you are reading a piece of writing, and you have found a lot of grammatical errors with spelling mistakes.
How do you feel?
But if you read a native writer’s writing, then there is probably zero chance to get grammatical or spelling errors.
● Good and easy communication
As a content marketer, you have to communicate with your content writers. The native writers have excellent communication skills. So without facing the hassle of communication, you can easily and quickly communicate with them. If you hire native writers on top-notch, you don’t need to discuss a specific topic with them frequently. This easy and straightforward communication saves both of your time and energy.
Demerits of native writers
Though native writers write in their mother tongue, that doesn’t mean they have only merits without demerits. Here are some demerits of native writers
Sometimes some native writers charge too much according to their skills. They think as they are native, that’s why they can charge as much as they wish. No matter if their service adds any value to the project or not.
● Invest less time
There are no issues with the writer’s language; they don’t know everything about every topic. So gathering core information before writing about a product or service is a must. Some native writers don’t like to invest as much time as they need to write the best quality content.
They only read the SERP contents and then rewrite the sentences to save time. In that case, they tend to give less time to write content because they can write more content in a day. The more contents mean the more payment.
● Use jargon words
Sometimes the native writers forget that there is no age frame and educational frame of a content’s audience. A content writer has to focus on the simplicity of writing. But when the native writers write content, they make the topic too complicated without necessary. They use many jargon words, similes, uncommon phrases, etc., which make the content complex.
● Take a lot of orders at a time.
Writing is a creative work so that nobody can do it forcefully. But when a writer takes too many orders and can’t manage proper time to write, then he/she keeps words back to the words to fill up the word count. If a writer writes content like this, that will be the garbage of words, nothing else. When a writer is overflowing with orders, his/her writing will not be better than garbage. Sometimes the native writers do this thing to make more money.
● No revision and edition
Have you ever noticed the carpenters’ work? If you notice, you will see the carpenter’s furniture won’t look good at first glance. But when they polish the furniture, it looks gorgeous. The same is here in writing.
Editing polish a content then first craftsmanship.
But some native writers don’t like to give revision to their first writing piece because of having overconfidence. If they invest some more time, revise the content, and edit their first writing, that will be superb and excellent.
Some native writers don’t do it.
Merits and demerits of local writers
Local writers mean they are not the persons who are not the first language of that specific language. But, yet the local writers both have merits and demerits. Let’s check out.
Merits of local writers
If local writers try 100 percent dedication, determination and cherish a dream to be great writers, they can offer much potential content than native writers. Some of the local writers merits are
● 100% dedication
The local writers know that the language they write isn’t very convenient for them. That’s why they always try their utmost to write exclusive content to sell their clients’ products or services.
They know unless their content drives sales to the clients’ business, they would not be paid because of their writing. To survive this competitive world of words, the local writers are always dedicated.
● Invest maximum time to research
For the local writers, quality matters more than quantity because, in the beginning, they have to prove themselves to the market. When we are talking about proof, then nothing is more important than quality.
And quality writing mostly depends on research. The more a writer invests time to research, the more the report provides accurate and updated information to the audience. The local writers know it very well, so that they devote their time to research.
● Feel the readers pain point
Since the local writers are not native, they feel the issues where readers face challenges to understand the native writers’ complex writing.
The local writers use simple, familiar, and famous words to describe any product or service’s features, benefits, and process. As a result, all types and classes of readers easily understand their writing.
● Less expensive
Local writers don’t charge too much like native writers. So they are very much affordable. As a content marketer, you can get excellent and quality content by spending less money from your wallet.
But in this case, don’t get me wrong, that less expensive doesn’t mean cheap. The content writers have to perform many activities to write appealing content, so they deserve a minimum amount of remuneration for their hard work.
● Enough revision and edition
Local writers are always ready to give their first craft revision for polishing the content. Primarily, they don’t focus on the perfection of writing because if they want to make the writing perfect at first chance, it kills their valuable time.
How do I know it?
Because as a local writer, I follow this superb working method and get the maximum result from my writing. I don’t only mean making money by the word maximum result; I also mean excellent and self-satisfying content.
I am doing the same thing in the case of writing this content. I revise and edit this writing more than three times, and it looks better than the first one. It satisfies me and hopefully you also.
Unless you like this content, you wouldn’t read the content and reach here. After reading the intro, you will skip it.
So revision and edition are one of the best merits of hiring local writers.
Demerits of local writers
There is nothing free from demerits besides merits. Hiring local writers also have comparatively fewer disadvantages than advantages. You can consider the disadvantages as real challenges. Here are the demerits or challenges of local writers
● Less language knowledge to appropriate collocation
When local writers want to write any language, especially if the writing reader is native, they must gather practical knowledge on the tongue for proper collocation. But many local writers don’t like to gather appropriate knowledge to have excellent skills in the writing language.
What’s the problem of insufficient knowledge of a language?
You know many words have multiple meanings according to the sentence and word placement. But, when the local writers don’t have sufficient knowledge, they can’t correctly understand the sentence’s meaning when researching. They only realize the only meaning of what they memorized as vocabulary meaning.
● Less skill to blend words
What is your favorite juice, and how do you make it?
I hope no matter which juice you like, the making process is almost similar for every juice, and that is appropriately blending all the ingredients.
Do you think I have gone mad?
Here I’m writing about local writers’ demerits, so what is the relationship between juice and local writers’ demerits?
Yes, mate, there is a deep relationship.
Writing is not so simple or so challenging. When the writers make an excellent blending of sweet words, accurate information, awesome format, answer your desired questions. The writing will be more attractive to read, like your favorite juice.
But when the writers fail to blend those things correctly, the writing will be boring and useless, precisely like your unblended juice.
Here, local writers face a significant challenge to blend all essential things to take the readers to the end of the writing.
● Confused to use functional and content words
There are two types of words the writers use to explain their writing. Functional and content words:
Functional words mean bookish words, and content words mean heart-touching words. Here, the local writers become confused about using the exact words between these two types of words.
Why do they become confused?
Because as they are not native, they don’t know very well about the native’s culture, lifestyle, loving standard, and habit of expenditures. All those things help a writer understand the readers’ physiology to hit the readers’ core point.
For writing, one type of content may work better by using functional words, and for another type of content, maybe content words work better. But lacking the essential information, the local writers become confused.
● Don’t have the mastery of words.
The writer should be a master of words to play with them. The local writers don’t have the mastery of words to precisely and accurately describe the content because of lacking sufficient vocabulary.
As a result, they can’t bring variation to their writing by placing different kinds of words for describing similar things.
The readers want variation or want to change their taste of reading. Since the local writers face word choice challenges, they can hardly pick the reader’s attention at first glance.
● Grammar and spelling mistakes
It is another demerit of local writers. Spelling and grammar errors can make writing useless in the same way proper grammar and spelling make writing superb worthy, and appealing to readers.
Unfortunately, most local writers lack proper knowledge of correct grammar and spelling in the right place.
By reading the demerits of hiring local writers, don’t underestimate them. Many local writers have overcome all those disadvantages and are serving the content marketers equal service of native writers.
Which writers have to hire? Let me help to make up your mind
As a content or affiliate marketer always your target is to make sales. It’s alright, nothing wrong. But to bring sales, you have to upload highly conversational content to your website. And for this, you need to hire content writers.
Before hiring native or local content writers, you have to consider some things not to go wrong.
● Understand your service or product
The first thing is the writers have to understand the types of your service or products. Unless the writers don’t have enough prior knowledge about what service or products you want to sell, it will be complicated to write highly conversational content to hook the readers.
So keep this thing in your mind before hiring a content writer. In this case, it is not a big deal as the writers are local or native. Here the most crucial thing is the writers’ understanding of your service or products.
● Reader’s engaging writing skills
This quality varies from person to person or writers to writers. You need to drive organic traffic to your website to increase impressions and sales. And the content writers who can write readers’ engaging content highly mainly serve this need for your website.
Both native or local writers can write readers’ engaging content depending on their writing skills. You are to pick the right people to hire, and the rest are the writer’s responsibility.
● Excellent Grammar and spelling skills
If you notice, you will find grammar and spelling aren’t essential when you are speaking. But both of the things play a significant role when you are writing anything.
So you have to hire writers who have an excellent command of grammar and spelling of the writing language. Maybe the native writers grab these two skills from the very beginning of their learning process.
But the local writers aren’t going less in the race of grammar and spelling learning skills. By dint of hard labor and years of practice, the local writers grab excellency in these two skills.
The writers who don’t write because of only earning too much money with their pen have the enthusiasm to write good words. But the writers who only come to this writing world by noticing that there is an opportunity to earn million dollars don’t have the enthusiasm to write most craving words. You will find both of these two kinds of writers in the native or local writing industry.
Here, as a content marketer or an owner of a writing agency, you have to pick up those writers who are enthusiasts to write, love to write, and devote themself to writing.
But, the question is, how do you measure the writer’s enthusiasm because this skill is invisible?
Don’t panic. If there is a problem, there are also multiple solutions to the problem. You just need to figure it out in the right direction.
Before hiring writers, tell them to write at least one to two hundred words for you without remuneration. The enthusiast writers will accept this proposal because they love writing, but most professional writers won’t get this proposal because they only write for making money.
● Meeting deadline and correction policy
Running an affiliate website is all about planning because, at this time, you are always racing with Google. To win the race, you have to upload new content after a minimum time frame.
Here comes the meeting of the deadline to collect content from the writers. So hire writers who can meet deadlines and are always punctual in submitting the writing.
After the writer’s content submission, you have to check the writing quality. Sometimes the writers will maintain the writing quality, and sometimes you will find many errors, including grammar, spelling, plagiarism, less information, lower quality, etc. In this case, you have to send the writing to the writers to correct the errors.
If the writers don’t agree to correct the content’s errors, that will fall you in a false position. So you have to hire writers who are always ready to admit their mistakes, whether those are willingly or unwillingly. And open their door to correct the errors without extra charging because they know those were their mistakes, not yours.
● Price range
Last but not least, the cost of hiring writers is another important factor. You will find a variety of writers in the price range. Some writers charge per hour, some writers charge per project, and some writers charge per word depending on their skills.
So you have to consider the writer’s cost before hiring anyone to write your affiliation program or blog post. Here you also get native writers charging too much than local writers though in some cases, both are equal in quality and service. So keep in mind this thing.
If you want to hire writers for bulk projects, then a monthly payment basis content writer is the best option to get excellent writing with minimum cost. If you want to hire content writers for small projects, then hiring freelance writers is the best. And if you find experienced, excellent writing skills and intelligent local writers, don’t go for native writers because they cost you more than service.
Tips for hiring native or local content writers
Here I’m keeping some great tips for hiring content writers.
● First of all, bring out the concept of native or local writers from your mind and head. Only take the idea of experienced writers who write excellent content.
● Try to understand your contents’ criteria. If the content demands native writers, then hire them and if it requires local writers, then pick them.
● Hire the writers for driving organic traffic and increase sales. No issues either the writers are native or local.
● Try to meet all the mentionable skills of the writers. Don’t consider the tag of local or native writers.
● Don’t compromise with the contents’ quality for saving some bucks.
● Before hiring any writer, openly discuss your project with the writer to avoid any misunderstanding or misjudgments.
Final words over to you!
Hopefully, this writing piece can satisfy you to overcome your confusion to hire a native vs Bangladeshi content writers depending on their merits and demerits.
Hiring experienced and excellent writers is always a very challenging and complicated task. But once you can exactly pick up the right person for your project, that will make half done to your successful content marketing business.
There is a saying in the business industry that if you can’t win by purchasing, you can’t win by selling. Here selecting skilled writers is the win of purchasing who automatically helps you to succeed in sales.
Does this content explain all the things to make your decision to hire local or native content writers? Or do I skip any essential parts?
Reach me out by leaving a comment in the comment box. I will be happy if you let me know. Inshallah, I will write on your topic in my next post.
I wish you a successful content marketing business!