If you are a writing agency owner, running an affiliate website, or doing any projects, then hiring a content writer is a big task for you. Your success mainly depends on this task as content is king. How to develop and manage freelance writers in 2021 is a pain point for you and we are here with the remedies.
However, hiring experienced and expert writers is highly expensive, so that at the initial stage, you can’t bear this cost smoothly.
So what can be the alternative to hiring an expert writer? (make an internal link on how to hire native or local writers)
Don’t worry, friends. Here I’m to open the door to get excellent content within your budget.
And that is hiring freshers or mid-level writers and training them to develop their skills, writing quality, and other writing-related terms. For example, crafting eye-catchy titles, readers engaging introduction, On-page SEO, natural keyword placement, etc.
So in this article, you are walking with me to know how to develop your own writers.
Isn’t it helpful for you? If you seem it will help, then allot three minutes to read the full article without scanning. Let’s get started walking this adventurous career journey.
Table of Contents
The benefits of developing own writers
As a writer, I have to make many plans before starting to write any content. And my first plan is to visualize the ending result because I get the reasons for writing these words by planning the ending result. That’s why I hope you know the benefits of developing your writers and what will push you to prepare the further to-do list. So at first let’s know the benefits.
Help to achieve your goal.
When you are taking any actions, there must be a goal to reach. It is the same thing when you are running any website, agency, or project. In this case, all of your targets are to get success.
If you are an agency owner, your target is to generate new clients and extend your agency. As an affiliate marketer, your target is to rank in Google and enhance your sales. And lastly, your target is to complete the project within the deadline.
Give you career satisfaction.
You can count your earning dollars (make an internal link on How much does a writer earns?), but there is no parameter by which you can measure your working satisfaction. And if you are not satisfied with your work, you can’t run the business in the long run.
That means getting satisfaction is a must to sustain your business. You will get your career satisfaction by collaborating with a good, excellent, and cooperative writing team.
Boost up your team members productivity
Once there was a culture of bossing. Now the trend is changing. Properly leading a team offers you 10x better results than showing bossing attitude.
When you help to develop the writers’ skills, their productivity will automatically increase. Higher productivity means higher revenue but investing less time, cost, and effort.
Higher productivity<Higher profits>less time, cost, efforts
Deliver quality work on time
By developing the writer’s skills, you will get quality work on time. And you know how important it is to deliver work on time to run an agency or website successfully.
Meanwhile, this helps you to create a brand image and goodwill to the market. As a result, your client acquisition process will be short, minimize your marketing cost, and minimize the challenge of lacking clients.
All three tasks will automatically happen because of delivering quality work. Once a client comes to work with you, they will come again and again only for your writing quality and timely delivery.
This is also true for affiliate marketers because they can publish higher quality content, rank Google, and get organic traffic. You may have a budgetary benefit too.
Higher retention rates
There is a word that it is harder to maintain freedom than gain. This is the same for sustaining your success after getting it if you look at the Motorola and Nokia company once they are the king in the world of the mobile industry. But, now, they are not anywhere in this industry.
The continuous development of your writing team offers you long-term benefits to succeed, sustain in the market, and hold your success. It is the best benefit you have ever gained from your team members’ development.
Writing is a profession where moral support is the writers’ ultimate need. Your writers can’t produce any sweet words by force; that’s why when they get moral support from you, they can concentrate their works and give you excellent pieces of writing.
Plus, they find mental peace to work with you. So they don’t leave you when they get higher-paying clients. They can realize earning money is their goal, but getting peace with the working team isn’t ignored. Even, it is more important than anything else.
Improve writer’s personal growth
Writing is creative work, so every writer wants to grow personally. When you as a leader develop their skills, they simultaneously grow personal skills. It’s like doing mentorship. Every writer cherishes a dream to find an excellent mentor to train them practically all the writing minor issues.
Your writing team members listen to you to develop their personal growth and effectively apply the skills to your ongoing projects. Writers’ attitude indirectly helps you to grow your business.
Do you have any more confusion about the benefits of developing your writers?
Most probably, not.
How to develop and manage freelance writers in 2021? 10 Tips and tricks
I know you are very much intelligent. That’s why you are an owner of an agency or running an affiliate website. So after reading all those benefits, you have no confusion about this matter. Even if you are thinking about taking the actions to develop your writing team. The top ten hacks of developing writers
First Is first, and that is self-planning. Before going to the main actions, you have to draft a plan by answering some questions. For example
1. What goal do you want to achieve by your writing team? (Here, you can set your goals according to short-term, mid-term, and long term. It will help you to take the following steps)
2. How much time will you want to set for acquiring the goals? (Like 6 months to 1 year for a short-term goal, 2-3 years for mid-term goals, and 5 years for the long-term goal. And long term goal also serve your authority to the industry)
3. What tools do you use to communicate with the writers? (Like online meetings through Zoom, Google meets, sending email, etc.)
4. How often do you get them in your touch to collaborate? (Every weekend, every 15 days, or according to the situation)
5. How do you rectify their strength and weakness? (Like by using different types of paid tools, by editors, personal checking, etc.)
6. How do you train them? (Like hiring any mentor, personally, etc.) Or (By making a group or individually)
Analyze these questions and keep a note of the answers. This activity will help you to develop your writing team fruitfully.
Understand your strengths and weaknesses
When you know all the questions answer, you can organize your system of developing your writers effectively. You also know your strengths and weaknesses. Besides knowing your writers’ strengths and weaknesses, you have to know your own.
Hopefully, by reading all the questions, you understand developing writers isn’t a matter of a joke or an effortless task.
How can it be so simple when this task increases your business value?
So don’t try to do all the things alone. Or don’t think hiring any mentor or editor will increase your cost.
On the other hand, think about how much value this cost adds to your business. Yes, apply these hiring tips if you have at least 20-30 writers in your group.
And if you start your business, then your workload is comparatively less than handling that big team. In this case, what you know, apply these skills. And what you don’t know first, learn the skills and then train your writers.
Make writers developing the guidelines.
Making writers developing guidelines is very crucial to maintain quality and consistent development. When you have a guideline on your side, you know what you should do and what you shouldn’t. So be creative, practical, and logical when creating a guideline for your agency or website writers.
How does it help you?
First of all, by focusing on the guideline, you can measure your writer’s skill level, approach them, and start their development. For example, some writers’ word choice isn’t good, some writers’ On-page SEO optimizing isn’t good, some writers’ keyword placement isn’t good.
Without this issue, other things are ok. So the guideline helps you to understand the problems and heal.
Schedule time to develop relationships
By answering the self-planning questions, you already know when you want to develop your writers. Now, it’s time to make a schedule according to the plan.
You can schedule a group or individual meeting on the first hour of your day, or after launch, or at night after completing all of your routine work.
When you allow your time to develop your writers, don’t forget to talk with them about it. Your writers also have many works to finish. So if you don’t speak to them about the meeting, that may be ineffective action.
By talking with the writers, fix a time that matches with you and your writers.
Prepare your speech
It’s an essential part of developing your writers. Previously I have said that every writer doesn’t have the same problem. So it will not be wise to treat every person by following the same way.
Who has an on-page SEO optimization problem? You talk with them about writing titles, intro, or good word choice. If you do that, the meeting doesn’t bring you any effective results.
So what can be your speech?
First, find out the writer’s drawbacks. Then think about what words don’t hurt him/her, and simultaneously you can tell about his/her problems. And lastly, give super impressive suggestions to overcome the drawbacks.
By considering all those factors, make a speech before starting any meeting to develop your writers.
Make a friendly environment in the collaboration
A friendly environment and friendly relationship between you and your writers are highly appreciated. When you show your friendly attitude to your writers, they can easily share their problems, challenges, and struggle.
As a result, you know how to deal with the writers by giving any less effort and what will be your following actions.
But, still, never show an over-friendly attitude because it hampers your professionalism. That means you have to make a balance.
Ask questions and want to know the answers.
After making a friendly environment and friendly relationship, sometimes the writers won’t share their problems. They think if they share their struggle, you won’t take it positively and fire them.
In this case, from your side, ask them questions and listen to them.
● How do you research gathering information?
● How do you analyze SERP contents and find lacking the ranking contents?
● How do you analyze your target audience?
● Do you face any challenges in writing review content?
● Do you think your title is ok to click the content after reading it?
● If I give you a chance to make a content format, how do you do that?
● Do you have any idea or suggestion to make the content more lucrative?
When you ask these types of questions, they must answer you. Listen to their every word very carefully and try to pick up the main points from all the words.
This technique works magically to know what is going on in your writers’ minds and what the problems they face.
As a result, you can make your planning based on their problems and needs.
Appreciate your writers’ attractive writing
You know the writers’ all sides aren’t wrong. If so, you wouldn’t hire them. So besides talking about their drawbacks, appreciate the positive side of the writers.
It works like an energy booster or tonic to hang with your agency and present you with excellent and exceptional content. Not only that, when you will appreciate their good sides and offer you suggestions to overcome their shortcomings, they don’t mind.
Ironically, the writers take your suggestions very warmly and give their utmost efforts to apply your tips to the words. This is why you can smoothly and flawlessly develop the writers’ skills.
Never stingy to appreciate the writers’ positive approach and their willingness to do well for your business.
Keep your commitments
The next thing is always to try to keep your commitment. Most importantly, at the time of payment. Keep in mind, all of us work to see our loving person’s smile, feed them, and stand beside them in a crisis.
When you don’t keep your commitment and don’t pay them for their needs, they won’t take it positively.
Consequently, they don’t like to listen to your suggestions to develop themselves. In other words, they think when we ask for the payment, you don’t give any importance to our needs. So why will we pay attention to your suggestions?
Ultimately, this practice hampers your writing team members’ working environment. This is why you should always pay them ON-TIME.
If you have any issues with paying them late, then earlier let them know about your situation.
Your writers’ should be trustworthy to you, and you should be faithful to your writers. It’s an equal interaction between you and the writers.
If the writers tell you something by trusting you, you must not leak the information to others. This is the same for writers.
Never break trust when you are an online warrior because trust is the basement of your job.
It happens when the writers work with you for a longer time. In this case, you start a meeting to let the writer know about their performance, lacking, flaws, and other minor issues for further development.
But, as they work with you for many days, they start sharing some valueless information, gossiping, and chatting out of writing issues. Even the writers have many potentials; that’s why you can’t be harsh with them.
Smartly handle this type of situation and maintain professionalism with a friendly environment. You have to be diplomatic, intelligent, innovative, and have the humor to take overall control of this situation.
Final words over to you!
Finally, you are reaching the last part of the content by walking with me. If you recap all the things how to develop your writers, you will find practical and fruitful tips and tricks that can take you to the peak of your business.
Your ultimate goal is to sustain your business decades after decades instead of earning only profits.
Team members’ development, cooperation, and willing participation are a must to serve your goal. And you will get all by taking care and proper action to develop them.
Is this piece of writing helps you to improve your writer’s quality? Let me know your valuable thoughts by hitting the comment section.